Overview As Chief Marketing and Community Engagement Officer, you will lead Banner Health's enterprise marketing, brand strategy, external communications, and community engagement. You will partner with the CEO and senior leaders to drive growth, strengthen brand equity, and enhance patient engagement across multiple markets. You will translate insights into high-impact campaigns, partnerships, and measurable business results, while shaping a cohesive brand narrative and governance. This role combines strategic vision with hands-on leadership of a high-performing team in a complex healthcare system.
Compensation / Benefits- health benefits
- financial benefits
- security benefits
- Management Incentive Program
- Total Rewards package
Responsibilities- Lead enterprise brand strategy and ensure consistent identity across markets, spaces, and touchpoints.
- Oversee external communications, including media relations and CEO-level messaging, and manage digital channels.
- Coordinate internal communications and executive messaging to align across corporate, regional, and facility levels.
- Manage consumer feedback programs (HCAHPS, CMS surveys, NPS) and online reputation to guide decisions.
- Collaborate with operations to integrate consumer insights into improvements and strategic planning.
- Direct marketing-driven digital experiences and oversee marketing technology platforms for engagement.
- Develop and execute community engagement strategies and measure sponsorship/event impact.
- Establish a marketing performance framework with KPIs, ROI, and attribution; ensure financial stewardship of budgets and partnerships.
Key requirements- Master's degree in Marketing, Communications, Business Administration, Healthcare Administration, or related field
- 10+ years of progressive leadership experience in marketing, branding, and communications in a large multi-market healthcare setting
- Proven success in integrated marketing campaigns across digital, traditional, and experiential channels
- Strong collaboration and influence skills; ability to lead without direct authority
- Financial stewardship of marketing budgets and vendor management
- Deep understanding of healthcare dynamics, consumer behavior, and regulatory considerations
- Strong brand positioning, messaging, and identity development
- collaborative
- strategic thinker
- excellent communicator
- enterprise brand strategy
- external communications and media relations
- marketing technology platforms and digital experience management
