Overview In this role you drive the college's public presence, lead-generation, and stakeholder outreach as part of the College of Business. You will align multi-channel campaigns with enrollment and advancement goals, shape PR and alumni engagement, and oversee brand stewardship across spaces. You'll manage content and mentor student assistants, delivering a cohesive storytelling platform for the college. This is a chance to impact enrollment, reputation, and community connections through strategic marketing and communications.
Compensation / Benefits- competitive benefits package
- vacation days per month
- sick leave days per month
- thirteen university holidays
- medical and life insurance
- retirement plan with optional 401k
Responsibilities- Develop and execute a comprehensive marketing plan
- Create and monitor multi-channel marketing campaigns
- Optimize the digital inquiry-to-applicant funnel
- Produce targeted recruitment toolkits
- Lead public relations and alumni engagement initiatives
- Manage editorial calendar and content distribution
- Coordinate media relations and press releases
- Direct visual identity and brand execution across spaces
- Oversee college media content architecture and updates
- Supervise student creative assistants and produce alumni magazine ASPIRE
Key requirements- Bachelor's degree in a related field
- 3+ years of social media, marketing, development, or recruitment experience
- Experience with social media management, CMS, and SEO tools
- leadership and mentoring
- cross-functional collaboration
- strong written and verbal communication
- social media management
- CMS
- Search Engine Optimization tools
