Overview In this role you drive adMarketplace's market presence as a senior marketing leader. You own integrated programs across brand, communications, content, social, events, and external engagement to accelerate growth. You'll collaborate with cross functional teams to translate product value into compelling market narratives and measurable outcomes. You'll operate in a fast growing, AI influenced landscape, shaping how we engage customers and partners at every touchpoint. This is a chance to lead a high impact function in a purpose driven, innovative adtech company.
Compensation / Benefits- healthcare
- wellness programs
- paid time off
- 401(k) matching
- Summer Fridays
- catered lunches and fully stocked kitchen
Responsibilities- Lead brand positioning and messaging across search, commerce media, and AI-driven advertising.
- Develop and execute integrated marketing, communications, and industry engagement programs to boost brand and business results.
- Ensure a consistent brand experience across digital properties, events, partner ecosystems, and the website.
- Collaborate with Growth Activation, Sales, Advertiser Success, Supply, and Product to drive awareness, engagement, and commercial outcomes.
- Oversee activations across content, social media, email, webinars, digital campaigns, partner marketing, and field events; partner on demand generation and ABM.
- Monitor campaign performance, audience engagement, brand awareness, ROI, and analytics; support pipeline measurement and attribution.
- Activate go to market initiatives with Commercial and Product Marketing for customer adoption and commercial success.
- Represent the company at industry conferences, webinars, and client meetings; build relationships with agencies, publishers, customers, and influencers.
- Own content strategy including thought leadership, executive communications, social, customer stories, webinars, and sales enablement assets.
- Lead and develop a high performing marketing team; optimize resources, agency partners, and AI powered marketing tools; foster a data driven culture.
Key requirements- 8-12 years of progressive B2B marketing experience.
- 3+ years leading high performing marketing teams.
- Experience leading integrated marketing in adtech, digital media, search, commerce media, or related B2B tech.
- Track record of driving brand awareness, thought leadership, integrated campaigns, and customer engagement.
- Experience marketing AI powered or technically sophisticated products and translating complex tech into value propositions.
- Exceptional storytelling, communication, and presentation skills; ability to influence stakeholders.
- Strong analytical mindset with experience using performance metrics, attribution, campaign analytics, and ROI analysis.
- Experience managing teams, agency partners, budgets, and cross functional initiatives.
- Ability to operate in a fast paced, high growth environment.
- storytelling
- communication
- influence with executives and partners
- marketing analytics
- attribution models
- campaign analytics
