Overview As Brand Partnerships Manager, you drive revenue by cultivating and expanding relationships with global brands on TikTok. You work closely with cross-functional teams to educate clients, consult on product usage, and translate data into strategic opportunities. You'll conduct business reviews, align resources, and elevate client strategies to deliver measurable business impact. This role sits at the intersection of sales, partnerships, and product, offering the chance to shape how major brands grow on TikTok's platform.
Responsibilities- Analyze account performance data to provide data-driven insights and inform advertising offerings
- Maintain close, proactive communication with clients and internal stakeholders to align strategies
- Develop and nurture C-level relationships with regional executives to educate on TikTok and drive revenue
- Conduct regular business reviews with clients and cross-functional partners to build long-term relationships
- Collaborate with cross-functional teams across Consumer, Content, Product, and Revenue to drive KPIs
- Lead account planning to align brand resources with TikTok opportunities
- Grow revenue and lead strategic conversations while navigating complex client relationships
Key requirements- 4+ years of experience in media sales, digital marketing, brand advertising, or online advertising
- Track record of delivering and exceeding revenue goals
- Proven ability to establish relationships with advertisers, agencies, and C-level stakeholders
- Creative, strategic thinker with collaborative mindset
- Experience with digital media (Digital TV/CTV/OTT, social media) preferred
- strong communication
- collaboration
- problem-solving
- adaptability
- presentation skills
- Knowledge of self-serve advertising platform, auction-based/biddable buying
