Overview As Sr Brand Manager, you will lead end-to-end brand development for key artist partners and manage full-service coordination across creative, apparel, ecommerce, and live events. You'll drive revenue growth and margin optimization while shaping how fans connect with artists through merchandise. This role sits at the intersection of partnerships, product strategy, and experiential commerce in a fast-paced, entrepreneurial environment. You'll work closely with cross-functional teams to deliver on-brand, innovative products and impactful launches.
Compensation / Benefits- health insurance (medical, dental, vision)
- RSUs and sign-on payments
- 401(k) matching
- paid time off
- parental leave
- flexible benefits and programs
Responsibilities- Own end-to-end brand development strategy for strategic artist partners and serve as the main contact for artist teams
- Pitch, secure, and manage artist merchandise partnerships that create mutual value
- Develop and execute business plans for artist retail merchandise with revenue, margin, and growth targets
- Coordinate across creative services, apparel/accessory production, ecommerce, and pop-up/live events
- Collaborate with creative directors and manufacturers to develop on-brand products that resonate with fan communities
- Oversee day-to-day execution of event collection launches in line with brand vision and revenue goals
- Own P&L accountability for artist partnerships with focus on margin optimization and top/bottom-line results
- Leverage data and analytics to inform decisions, identify growth opportunities, and measure collection performance
- Drive cross-team collaboration across creative, operations, supply chain, marketing, and finance teams
- Manage multiple priorities in a fast-paced, entrepreneurial environment
- Identify and evaluate new artist partnership opportunities aligned with growth strategy
Key requirements- 6+ years of brand management, merchandise/product development, or artist partnerships in music/entertainment/CPG
- 5+ years of developing and executing business plans with P&L ownership and revenue/margin targets
- 5+ years of managing external partnerships or client relationships with pitching/negotiation of deals
- Experience managing ecommerce product launches or retail merchandise collections from concept to execution
- Bachelor's degree in Business, Marketing, or related field
- Cross-functional collaboration with Marketing, Product Management, Operations, Legal, Finance, and Senior Leadership
- collaboration across teams
- entrepreneurial mindset
- strong communication
- P&L management
- business planning and growth strategy
- data analytics for collection performance
