Overview In this role you design and scale BlackLine's customer advocacy and adoption programs to fuel customer-led growth. You will partner with Marketing to identify champions, accelerate product adoption, and feed the pipeline for case studies and third-party reviews. You'll align advocacy with go-to-market motions and cross-functional teams to strengthen market positioning and retention. You drive measurable impact by turning customer insights into strategic programs and proof across the business. This is a hands-on, cross-functional leadership role at a fast-growing fintech software company.
Compensation / Benefits- professional development seminars
- inclusive affinity groups
- benefit and wellness plans
- flexible work arrangements
- hybrid/remote options
- equal opportunity employer
Responsibilities- Own and operationalize the customer advocacy program strategy and execution
- Design, scale, and activate champion recruitment and engagement programs
- Lead customer adoption marketing initiatives to deepen product utilization
- Collaborate with cross-functional teams to boost adoption, value realization, and advocacy-ready proof
- Shape and manage 3rd-party review strategy and vendor relationships (Gartner Peer Insights, TrustRadius, G2)
- Develop review targeting tiers, quality hierarchy, and a coverage matrix to prioritize relevance over volume
- Integrate advocacy assets and insights across Demand Gen, ABM, Sales Enablement, Analyst Relations, Product Marketing, Product Management, Brand, Renewals
- Manage end-to-end case study and testimonial pipelines, including videos and high-value stories
- Administer and optimize advocacy platforms (ReferenceEdge, Highspot, Champion) and ensure enablement for Sales and CS teams
- Map lifecycle journeys and nurture programs to continuously engage, retain, and grow advocates
Key requirements- 6+ years in customer marketing or advocacy within enterprise B2B SaaS
- Proven track record designing and scaling complex advocacy initiatives
- Experience managing end-to-end case study pipelines and third-party review campaigns
- Ability to translate department goals into actionable, scalable strategies
- Cross-functional collaboration with GTM, Analyst Relations, Product Marketing, and Sales
- Hands-on experience with advocacy platforms, CRM/marketing systems (ReferenceEdge, Highspot, Champion, Salesforce), and related tools
- Data-driven approach using product health, engagement, and commercial signals to prioritize outreach
- Deep understanding of customer journey mapping, lifecycle nurture, and adoption marketing
- Strong relationship-building with executives, champions, and enterprise customers
- cross-functional collaboration
- strategic thinking
- communication
- ReferenceEdge
- Highspot
- Champion
