Overview As Senior Manager, Customer Lifecycle Marketing, you drive omni-channel marketing strategies that leverage first-party data and CRM to deliver measurable client value. You work as a trusted advisor to client and Merkle teams, combining analytics with creative thinking to solve business problems. You'll translate evolving data and technology into innovative marketing ideas, shape client growth opportunities, and lead cross-functional collaboration to execute plans. This role offers impact across high-profile clients and a chance to influence how data-driven marketing evolves within the agency. You'll thrive in a collaborative, client-facing environment and help scale strategic initiatives.
Compensation / Benefits- Medical, vision, and dental insurance
- Life insurance
- Disability insurance (short-term and long-term)
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
Responsibilities- Lead the development of strategic omni-channel marketing plans
- Translate new technology, especially 1st party data marketing and CRM, into marketing ideas for clients
- Monitor trends, new tech solutions, and competitive strategies and translate them into ideas for clients
- Develop trusted, long-term relationships with client executives
- Ensure meaningful client value through best-practice and original thinking
- Collaborate with account management, operations, creative, analytics, and partner agencies to implement plans
- Identify data points and metrics to show impact of approach on client business
Key requirements- Bachelor's Degree required
- 7+ years' experience in data-driven marketing (CRM, email, online/offline media)
- 3+ years in an agency or consulting firm
- Experience with Braze (advantageous)
- Experience selling new services to clients
- Proficiency in Excel and research tools for data-driven decisions
- Ability to translate data analysis into marketing recommendations and presentations (PowerPoint)
- Comfort working in a matrixed organization
- Average 20-40% travel
- Effective communication of strategy and ideas
- Relationship building and advisory mindset
- Analytical and creative problem-solving
- Braze
- Excel
- PowerPoint
