Overview In this role you will own Instawork's visibility across search and AI answer engines, shaping both GEO and SEO strategy. You'll lead technical optimization, content direction, and pipeline metrics, collaborating with a cross-functional team to drive qualified leads. You'll build dashboards and structure content for machine retrieval, while advancing the company's AI-first search presence. This role combines hands-on technical work with strategic leadership to expand our AI-driven search footprint and revenue.
Compensation / Benefits- Medical, dental, vision plans
- Flexible paid time off
- Multiple holidays
- Home office stipend
- Phone stipend
- Commuter stipend","401K plan
Responsibilities- Own visibility across AI answer engines and mid- to bottom-funnel conversations
- Build and maintain GEO performance dashboards
- Structure site architecture and content for machine retrieval, including schema and freshness signals
- Identify gaps in AI visibility and create/update content to close them
- Build presence across reference sources: review sites, industry publications, Reddit, Quora, YouTube
- Own technical SEO health of the Webflow site (crawlability, indexation, redirects, speed)
- Execute backlink strategy to strengthen search authority
- Manage AI agents and automations for template updates while preserving content quality
- Research opportunities and prioritize content/template builds by impact
- Produce performance reporting in Google Search Console, GA4, and BI stack
- Educate marketing on AI search success and stay ahead of GEO/LLM trends
Key requirements- 2+ years of direct GEO ownership with AI answer-engine visibility results
- Strong technical SEO expertise with experience in site architecture, crawlability, and indexation
- Fluency with Google Search Console, GA4, Screaming Frog, Ahrefs or Semrush
- Experience with AI-visibility platforms (Profound, Peec, Otterly, Scrunch) or self-built trackers
- AI-first mindset with familiarity with Cursor, Claude, n8n
- Track record tying pipeline/revenue to SEO/GEO efforts
- curious and resourceful
- ability to educate and lead cross-functional teams
- ownership mentality
- technical SEO
- GEO optimization
- AI-visibility tools
