Overview As Growth Associate, you will drive high-velocity demand-generation campaigns for Rippling's core products, collaborating across Growth, PMM, Content, and Sales to turn strategic direction into compelling multi-channel assets. You'll craft messaging for HR and Exec buyers, run rapid experiments, and optimize campaigns to accelerate pipeline. This role sits at the crossroads of Demand Gen, Growth, and Marketing Ops, offering a chance to shape scalable, data-informed campaigns in a fast-growing SaaS environment. You'll play a key part in turning live events into evergreen assets and drive cross-functional impact.
Compensation / Benefits- competitive salary
- benefits
- equity
- in-office collaboration policy
- equal opportunity employer
Responsibilities- Create high-converting copy and assets for email, ads, landing pages, nurture content, webinars, and other channels to generate demand
- Translate personas and product value props into messaging for HR and Exec buyers
- Build and test creative variations for A/B and multivariate experiments across paid, email, and demand-gen programs
- Own end-to-end campaign execution across channels, coordinating with Growth, PMM, Content, and Sales
- Repurpose webinars and content into evergreen, multi-channel assets
- Collaborate with PMM, Sales, Content, and Campaign Ops to ensure smooth setup, tracking, and reporting
- Analyze performance data and qualitative signals to iterate on copy and creative direction
- Maintain a library of reusable assets to accelerate campaign velocity
- Work with Sales to identify and fix funnel inefficiencies
Key requirements- 4+ years of experience in growth, demand generation, or product marketing in B2B SaaS or high-growth environments
- Strong copywriting ability with examples across email, ads, landing pages, and multi-channel creative
- Ability to translate strategic direction into high-volume, channel-ready creative output
- Understanding of ToFu, MoFu, BoFu funnel dynamics and messaging shifts across stages
- Experience with experimentation frameworks (A/B testing, creative iteration, messaging tests)
- Familiarity with marketing automation tools, CMS platforms, and basic segmentation principles
- Strong project management skills and ability to execute across parallel workstreams
- Proactive, scrappy, iterative mindset comfortable with ambiguity and moving fast
- proactive
- collaborative
- data-driven
- marketing automation tools
- CMS platforms
- basic segmentation principles
