C
Not Specified Permanent

Woodland, California · USA job

Senior Marketing Director, Individual Retirement

Corebridge Financial

Woodland, California

Job description

Overview

In this role you will lead strategic marketing for Corebridge's annuity products, shaping campaigns that align with distribution goals. You will collaborate with sales, product management, and external partners to blend analytics, segmentation, and compelling content across digital and print channels. Your leadership will guide content creation, compliance reviews, and the development of sales tools that support product evaluation. This position offers impact through data-driven marketing and cross-functional collaboration within a mission-focused financial services company.

Compensation / Benefits
  • health, dental, vision insurance
  • retirement savings options including 401(k) with company match
  • Employee Assistance Program
  • 1:1 charitable donation matching
  • Volunteer Time Off
  • paid time off (PTO)
Responsibilities
  • Develop and execute strategic marketing plans for annuity products (RILA, Indexed, Variable, and Fixed) using data-driven segmentation and measurement
  • Co-create and implement results-oriented marketing and product promotions across digital channels in partnership with sales and product management
  • Write and edit customer and advisor-facing content, simplifying complex concepts into clear plain-English materials for multiple media
  • Lead development of digital tools (e.g., annuity evaluation calculators) to support sales and product assessment
  • Manage marketing materials inventory for the annuity line to optimize cost and ensure broad wholesaler/agent access
  • Oversee marketing budget aspects related to the product line
  • Provide direction to creative partners for marketing material development and execution
Key requirements
  • BS/BA degree required; MBA preferred
  • 10+ years of professional marketing experience; experience marketing annuities required
  • Knowledge of annuity products and financial services basics
  • Strong written and verbal communication; excellent interpersonal and presentation skills
  • Proven project management experience across multiple channels and media
  • Ability to adapt to change and thrive in a fast-paced environment
  • interpersonal skills
  • presentation skills
  • collaboration
  • data analytics and segmentation
  • content development and editing
  • digital marketing across channels

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