Overview In this role you will shape and scale Rippling's field marketing efforts to accelerate demand generation among HR buyers. You'll lead a small team, align strategy with sales, and own end-to-end events and field tactics to maximize pipeline. You'll balance strategic planning with hands-on execution, building scalable processes and playbooks. The opportunity centers on driving ROI at scale within a fast-moving startup culture.
Compensation / Benefits- competitive salary
- benefits
- equity
Responsibilities- Identify and execute conferences, owned events, and field tactics that reach HR leaders
- Manage the team calendar and decide where Rippling should presence itself for maximum impact
- Lead and coach field marketers, assign events, review results, and improve ROI
- Build scalable processes, templates, and playbooks for consistent team operation
- Define success metrics, track performance, and share insights with leadership and partners
- Prioritize markets, accounts, and formats to accelerate pipeline and deals
- Manage field marketing budget and track expenses against plan
- Innovate beyond standard B2B playbooks to unlock scale and ROI
Key requirements- 5+ years in field marketing, with people management preferred
- Deep knowledge of HR buyer ecosystem and ROI-driven event formats and content
- Builder mindset to create systems and playbooks
- Salesforce and Outreach knowledge strongly preferred
- Ability to navigate ambiguity in a fast-moving environment
- Attention to detail and willingness to roll up sleeves
- Excellent verbal and written communication skills with executives
- Bias for speed and willingness to travel 20-30% for events
- leadership
- problem solving
- clear communication
- adaptability
- Salesforce
- Outreach
