Overview In this role you will lead analytics for marketing impact, combining offline and digital data to inform client decisions. You'll guide project-based analyses such as MMM, MTA, pricing and demand forecasting, and present recommendations to clients. You will manage a team and drive growth, collaborating with cross-functional teams to deliver actionable insights. This is a client-facing, travel-heavy leadership position that shapes marketing strategy for organizations.
Responsibilities- Perform Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion, and Demand Forecasting analytics
- Interact with clients and provide analyses, recommendations, and presentations
- Lead a project-based analytics stream and guide team growth
- Provide external consulting and client-facing strategic advice
Key requirements- 7+ years of experience analyzing marketing data using SAS or other statistical modeling tools
- Proven leadership or management experience
- Experience delivering external consulting to clients
- Proficiency in SAS or other statistical modeling tools
- Willingness to travel 80-100%
- Proficiency in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations
- Proficiency in Customer-level data analysis
- leadership
- client-facing communication
- presentation and advisory skills
- SAS or other statistical modeling tools
- Applied Statistics/Econometrics
- Statistical Programming
