Overview In this role you drive strategic marketing and client development for the IP practice within a US law firm. You translate practice plans into actionable campaigns, guide buyer personas and segments, and steer practice-building initiatives. You partner across Marketing & Client Development to align BU priorities with enterprise roadmaps, craft personalized content, and oversee the BU's marketing budget and high-stakes pitches. This is a leadership role with a focus on strategic impact and talent development in a collaborative, professional setting.
Compensation / Benefits- competitive compensation
- excellent benefits package
- generous parental leave and fertility benefits
- 25 days PTO and 10 paid holidays
- firm-paid life insurance, AD&D, LTD, short-term medical benefits
- detailed benefits orientation
Responsibilities- Translate practice marketing plans into briefs for Campaign Strategy and engineer customer journeys to achieve BU outcomes
- Consult on buyer profiles and influencers with the Insights team to build target segments
- Direct the practice-building roadmap and ensure materials and touchpoints reflect market trends
- Partner with MCD leaders to reflect BU priorities in enterprise roadmaps and channels
- Define personalization triggers and content needs for practice-level messaging
- Oversee BU marketing budget and ROI of sponsorships and spend
- Lead strategy and narrative development for complex pitches in collaboration with Client Development and Pursuits & Proposal teams
- Collaborate with Insights & Optimization to interpret dashboards and suggest strategic shifts
- Serve as direct supervisor and mentor to direct reports and manage staffing, time logs, and performance development
- Support hiring, performance reviews, counseling, and other lifecycle events in collaboration with supervisor and HR
- Perform all other duties as assigned
Key requirements- 8+ years of relevant experience in marketing or business development
- 4+ years of management experience
- Prior professional services or B2B marketing experience
- Bachelor's Degree
- Proficiency in Microsoft Office and iManage
- Ability to travel and work extended hours
- Entrepreneurial mindset
- Excellent attention to detail
- Quality and consistency in task execution
- Microsoft Office Suite
- iManage
- Firm applications
