Overview As the B2B Enterprise Product Marketing Leader for Adobe Education Institutions, you'll own the full GTM strategy, messaging, and commercialization across Adobe's education portfolio. You will drive adoption, active usage, and retention in large, strategic accounts worldwide, shaping the enterprise GTM model and cross-functional alignment. You'll work with Product, Sales and Marketing to translate insights into launches, offers, and roadmaps that help teachers and students unleash creativity. This role offers the chance to impact millions of learners through innovative AI-enabled education tools.
Compensation / Benefits- comprehensive benefits programs
- focus on people, purpose and community
- Adobe for All
- employee empowerment to make impact
Responsibilities- Own end-to-end product marketing strategy for Education Institutions, including market strategy, positioning, launches, and GTM execution
- Lead GTM strategy and execution for major product launches with cross-functional alignment
- Develop baseline GTM deliverables: messaging, positioning, use cases, offers, roadmaps, sales enablement, personas, competitive insights
- Define ICP, segmentation and target audiences across institution types, buyers, and global markets
- Use data to set growth targets (ARR, MAU) and prioritize opportunities
- Collaborate with Product Management to influence product strategy, pricing, licensing, offers and investments
- Shape an inspiring B2B Institution vision and roadmap with key teams (Product, Sales, Demand Gen)
- Scale the B2B Enterprise GTM multi-touch model to improve conversion, engagement, cross-sell, up-sell and retention
- Advocate for students, teachers and administrators within Adobe
- Attract and develop a high-performing product marketing team and leverage AI to scale productivity and external storytelling
Key requirements- 12+ years in B2B Enterprise Product Marketing
- 6+ years of people management experience
- Deep understanding of B2B Enterprise GTM funnel and buying journey
- Expert in messaging, product strategy, GTM launches and sales enablement
- Proven ability to influence product strategy and roadmaps across large, matrixed organizations
- Experience building and leading high-performing B2B PMMs in global, distributed teams
- Strong data-driven prioritization and resource planning
- Result-oriented with strategic mindset and excellent communication skills
- Education industry experience is a plus but not required
- Adobe Creative & Productivity product experience is a plus but not required
- strong relationship-building across large organizations
- data-driven decision making
- ambition and resilience in a fast-changing environment
- GTM strategy and execution
- messaging and positioning
- sales enablement
