Performance Marketing Lead - USA

Inworld seeks an AI-native Performance Marketing Lead to own paid acquisition across self-serve, ABM, and awareness for a developer-focused audience. You will build campaigns, write copy, and manage landing pages, working closely with product marketing, GTM engineering, and sales. This role drives signups, activation, and revenue, while shaping the brand in a competitive landscape. You'll balance performance with developer-focused storytelling to accelerate growth and adoption of our self-serve product.

• base salary 140k-190k
• bonus
• equity
• benefits

• Fill and optimize the self-serve funnel as a source for sales
• Own paid search as the primary acquisition engine for self-serve signups
• Optimize the signup-to-activation path and qualification signal for sales
• Partner with sales to define the self-serve signup quality threshold
• Build end-to-end reporting from click to revenue
• Run ABM and retargeting across LinkedIn, Meta, X
• Create campaign assets: copy, lightweight creatives; manage freelancers as needed
• Design multi-touch retargeting aligned with sales outreach
• Measure account engagement and pipeline influence with attribution tools
• Build brand awareness through display and upper-funnel media
• Extend reach via developer-native placements (newsletters, podcasts, publications)
• Develop upper-funnel creative with product marketing and maintain variant volume
• Establish metrics for brand efficiency (reach, share of voice, branded search, signup trends)

• 3-5 years in performance marketing with depth in paid search and paid social
• Experience marketing to a developer audience
• Experience marketing a self-serve product linked to a sales motion
• DV360 and Google familiarity is a plus
• Proficiency with Claude Code or equivalent (agents and systems mindset)
• Based in SF Bay Area or willing to relocate and work onsite a few days a week

• collaborative
• data-driven
• fast experimentation
• paid search
• paid social (LinkedIn, Meta, X)
• ABM and retargeting