C
Not Specified Permanent

Palo Alto, California · USA job

Geo Marketing Manager - Bay Area/PNW

Cooley

Palo Alto, California

Job description

Overview

In this role you will lead geo-based marketing and client development initiatives within a Strategy, Transformation & Growth framework to translate brand and market insights into repeatable, high-impact events and programs. You will collaborate with MCD and market leaders to design and execute market-aligned experiences, sponsorships, and hospitality that drive engagement and pipeline. You will manage end-to-end planning, governance, budgeting, and vendor relationships, and track performance to optimize ROI. This position offers broad visibility across markets and an opportunity to shape client experiences while leading in-market teams.

Compensation / Benefits
  • competitive compensation
  • extensive benefits package
  • PTO and holidays
  • parental leave and fertility benefits
  • firm-paid life insurance and LTD/AD&D
  • pre-tax commuter benefits
Responsibilities
  • Execute firm event, hospitality, and sponsorship strategies aligned with market nuances and practice priorities
  • Co-design programs with MCD and market leaders to drive high-value client engagement and cross-selling
  • Lead end-to-end market planning and delivery of firm-hosted events meeting brand standards and quality benchmarks
  • Assess regional sponsorship opportunities with data-backed recommendations for strategic fit and business impact
  • Apply firm-wide governance criteria to manage event and sponsorship requests with disciplined budgeting
  • Support strategic client hospitality planning for priority clients and partner-led relationship building
  • Monitor and report regional performance metrics, focusing on engagement and pipeline contribution
  • Coordinate post-event follow-up to convert engagement into tangible opportunities
  • Manage relationships with local vendors, venues, and creative agencies to ensure quality and budget adherence
  • Supervise in-market support teams, provide training, and ensure adherence to policies and efficient operations
  • Participate in hiring, performance reviews, and other employee lifecycle events in collaboration with HR
Key requirements
  • 5+ years of relevant experience in marketing or business development (preferably in strategy, transformation, or growth)
  • Professional services or B2B marketing experience
  • Experience working with local business organizations to enhance brand and relationships
  • Experience with TicketManager and CRM
  • Proficiency in Microsoft Office suite, iManage, and other firm applications
  • Ability to travel and work extended or weekend hours as required
  • Entrepreneurial mindset
  • Excellent attention to detail
  • Strong quality focus and consistency
  • Microsoft Office
  • iManage
  • TicketManager

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