Overview In this role you will lead analytics projects to measure the impact of offline and digital marketing and guide client recommendations. You will drive project-based analyses across MMM, MTA, digital analytics, pricing, promotion, and demand forecasting, while shaping client strategies. You will manage and grow a team, collaborating with cross-functional units to deliver data-driven insights. The position is client-facing and requires travel to client sites, contributing to the consulting mission of delivering measurable marketing impact.
Responsibilities- Conduct Marketing Mix Modeling, Multi-Channel Attribution, Digital Analytics, Pricing and Promotion, and Demand Forecasting analyses
- Provide analyses, recommendations, presentations, and advisory support to clients
- Interact with clients and lead project-based analytics initiatives
- Lead and grow the analytics team
- Travel 80-100% to client locations
- Engage in external consulting activities
Key requirements- 7+ years of experience in marketing data analysis using SAS and other statistical modeling tools
- Leadership or people-management experience
- Experience providing external consulting
- Proficiency in SAS or other statistical modeling tools
- Willingness to travel extensively (80-100%)
- Proficiency in Applied Statistics/Econometrics, Statistical Programming, Database Marketing Management & Operations
- Proficiency in customer-level data analysis
- client-facing communication
- leadership and mentorship
- presentation skills
- SAS
- statistical modeling tools
- Applied Statistics/Econometrics
