Overview In this role you will lead the litigation marketing and client development effort within Cooley's regulatory practice, shaping strategy for directories, market intelligence, and GTM programs. You'll partner with practice leadership and cross-functional teams to translate objectives into compelling marketing plans and pipeline opportunities. You'll steer high-impact pitches, thought leadership, and materials while developing talent and ensuring cross-team alignment with the firm's growth goals. This is an opportunity to influence brand position and client engagement at a top-tier law firm.
Compensation / Benefits- competitive compensation
- elective benefits (medical, dental, vision, HSA/FSAs)
- firm-paid life insurance and AD&D
- LTD and short-term disability
- PTO and paid holidays
- generous parental leave and fertility benefits
Responsibilities- Direct the narrative and submission process for legal directories and rankings
- Lead market and competitive intelligence to inform partner planning
- Define content objectives for practice-led GTM programs
- Strategize messaging for complex RFPs and pitches with Pursuits and Proposals team
- Oversee development of practice-specific marketing materials and ensure quality
- Assess sponsorship ROI and strategic fit for industry events
- Coordinate post-engagement activities to convert events into pipeline
- Collaborate with Content & Brand teams to weave thought leadership into journeys
- Supervise and mentor direct reports; manage staffing and time/leave processes
- Participate in hiring, performance reviews, and employee lifecycle events
- Perform other duties as assigned
Key requirements- 7+ years in marketing or business development with 2+ years in management roles
- Ability to work independently and take ownership across assigned areas
- Prior professional services or B2B marketing experience
- Proficiency in Microsoft Office and iManage (and other firm applications)
- Willingness to travel and work extended hours as needed
- Experience in strategy, messaging, and cross-functional collaboration
- Strong judgment, confidentiality, and professional demeanor
- Excellent interpersonal and communication skills
- Collaborative team player with a consultative approach
- Strong project and time management under tight timelines
- Microsoft Office suite
- iManage and other firm applications
- Strategy development for GTM programs and thought leadership
