Overview In this role you own and continuously optimize Schwab's enterprise Marketo environment to enable scalable, data-driven marketing execution. You serve as the technical expert for Marketo, partnering with Marketing, Campaign Management, Lead Management, Salesforce, and Technology teams to deliver reliable, integrated solutions. You will design and maintain programs, templates, and automation, while ensuring data integrity and governance across connected systems. This position offers the chance to influence marketing operations at scale and drive cross-functional impact through technical leadership and collaboration.
Responsibilities- Oversee day-to-day Marketo administration, governance, and platform optimization
- Configure settings, workspaces, channels, tags, user roles, and governance standards; monitor performance and drive improvements
- Develop and maintain Marketo assets (program templates, emails, landing pages, forms) and automation
- Design and troubleshoot Velocity scripting for dynamic content and advanced use cases
- Manage webhooks, APIs, and custom integrations; support broader integrations beyond Marketo
- Create and maintain data-driven programs, lifecycle workflows, and routing logic
- Own Marketo-Salesforce data synchronization, data mappings, data governance, and data hygiene initiatives
- Partner with stakeholders to translate requirements into scalable technical solutions and implementation plans
- Provide training and support to users; act as escalation point for complex issues
- Collaborate across teams for process improvements and automation opportunities
Key requirements- 2+ years of Adobe Marketo Engage administration experience
- Experience managing Marketo programs, Smart Campaigns, forms, templates, and automation
- Working knowledge of Velocity scripting, APIs, webhooks, and Marketo-Salesforce integrations
- Understanding of marketing automation, lead management, campaign operations, and data governance
- Experience troubleshooting platform issues and supporting integrations with third-party systems
- Knowledge of HTML, CSS, and email development best practices
- Ability to gather business requirements and translate them into effective technical solutions
- Strong problem-solving, communication, and collaboration skills
- Ability to manage multiple priorities in a fast-paced environment
- Strong communication
- Collaboration
- Problem-solving
- Adobe Marketo Engage administration
- Velocity scripting
- APIs and webhooks
