E
Not Specified Permanent

Not Specified, New York · USA job

Director, Assistant General Counsel, Marketing

Etsy

Not Specified, New York

Job description

Overview

In this Legal leadership role, you will guide marketing and advertising initiatives to balance compliance, risk, and business growth for a global audience. You will serve as a trusted advisor to marketing and creative teams, shaping campaigns, influencer programs, and media partnerships across geographies. You will partner with commercial teams on marketing agreements while navigating privacy, advertising tech, and regulatory risk. This position offers meaningful impact through enabling transformative marketing at scale, with a focus on protecting the company and maintaining trust with customers.

Compensation / Benefits
  • equity package
  • annual performance bonus
  • competitive benefits
Responsibilities
  • Advise marketing and creative teams on campaigns, reviews, and risk mitigation across US and international markets
  • Evaluate risks and opportunities related to media assets, influencer programs, and production workflows
  • Collaborate with commercial teams on marketing agreements, talent releases, IP rights, and media buys
  • Navigate privacy, intermediary liability, ad tech, cookies/tracking, regulatory compliance (FTC, COPPA, EU rules) for marketing efforts
  • Identify and raise legal issues in fast-paced, cross-functional environments and provide actionable guidance
  • Manage or supervise external partnerships and ensure alignment with risk tolerance and company policy
Key requirements
  • 10+ years of experience in marketing and advertising law, with in-house and/or law firm background
  • Juris Doctor (JD) and bar admission (preferably NY or CA)
  • ability to advise on global ad campaigns, compliance, and contracts with agencies, media, and AdTech providers
  • strong communication skills, ability to explain legal concepts to non-legal stakeholders
  • experience with privacy, data protection, and regulatory risk related to marketing
  • readiness to work with cross-functional teams and manage internal clients
  • effective communicator
  • clear risk articulation
  • business-minded negotiation
  • advertising law
  • FTC compliance
  • privacy regulations (US and international)

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