Overview As Contractor Engagement Manager, you drive Atlas's contractor initiatives to elevate brand awareness, market understanding, and engagement across channels. You partner with leadership to grow third-party alliances, enhance the contractor experience, and lead the Para Latino program. You will coordinate sales enablement, loyalty initiatives, and data-driven improvements that support growth. Expect frequent collaboration with marketing, sales, and field teams, plus travel to connect with partners and customers.
Responsibilities- Build strategic third-party alliances and deliver tools, enablement, and leadership training to contractors
- Co-develop and evolve contractor loyalty programs to support long-term growth
- Maintain monthly partner communications to review data and optimize programs
- Drive UI/UX improvements for a world-class contractor experience with Digital Project Manager
- Represent the brand at industry events and lead education sessions and public speaking
- Support rollout of new contractor programs, incentives, and strategies for sales and external contractors
- Track competitor loyalty programs and compile monthly intelligence briefs for leadership
- Spearhead Latino market growth via Para Latino partnerships and engagement models
- Collaborate with marketing to align Spanish-language enablement tools and messaging
- Travel with ProForce team to mentor contractors and sales personnel; onboard new ProForce members
- Partner with sales management as bilingual SME to grow Spanish-speaking accounts
- Analyze performance metrics across contractor engagement, rebates, and participation to drive goals
- Evaluate market reactions to campaigns and materials and adjust strategies
- Travel 50%+ for regional events and meetings depending on season
Key requirements- Bachelor or equivalent in education
- 5+ years in direct contractor sales or relationship management in roofing
- Fluent in English and Spanish (reading, writing, speaking)
- Ability to read/analyze technical procedures and regulations
- Experience presenting to groups of managers and customers
- Bilingual main stage speaker experience
- Proficiency in Salesforce, MS Office (Excel), Power BI, and data visualization tools
- Experience with contact management and CRM tools
- Experience using social media for customer engagement
- Strong presentation, organizational, and time management skills
- bilingual communication
- strong presentation skills
- relationship building
- Salesforce
- Power BI
- Microsoft Excel
