Overview In this role, you drive the creative concept-to-delivery of branded video campaigns across Hearst's iconic brands, translating client goals into platform-native ideas. You'll develop original formats and scalable content for YouTube, Instagram, TikTok, and emerging platforms, guiding pre-, production, and post-production to ensure editorial storytelling meets measurable outcomes. You will leverage YouTube expertise and audience data to optimize performance and collaborate with cross-functional teams to shape HearstMade's next generation of branded content. This is a chance to influence storytelling at scale within a fast-paced, creative studio.
Compensation / Benefits- Work with the Best
- Grow Your Skills
- Work-Life Harmony
- Foster Connection & Belonging
- Wellness First
- Plan for Your Financial Future
Responsibilities- Lead the creative development and execution of branded video campaigns from concept through final delivery across Hearst's portfolio of iconic brands
- Translate client objectives, audience insights, and business goals into compelling, platform-native video concepts and creative strategies
- Develop original formats, recurring franchises, and scalable content ideas optimized for YouTube, Instagram, TikTok, and emerging platforms
- Drive creative excellence throughout pre-production, production, and post-production by developing treatments, directing select shoots, reviewing edits, and providing clear creative guidance
- Balance brand integration with editorial storytelling to create content that resonates with audiences while delivering measurable client outcomes
- Leverage YouTube expertise-including channel strategy, titles, thumbnails, audience retention, watch time, and viewing behavior-to maximize content performance
- Use audience insights and performance data to refine creative recommendations and continuously improve future content strategies
- Partner closely with producers, strategists, editors, designers, analytics teams, sales partners, and clients while serving as a senior creative voice across projects
Key requirements- 8+ years of experience creating, producing, or leading branded, editorial, social, or digital video content
- Proven track record of video content that drives audience growth, engagement, and measurable business results
- Deep expertise in YouTube strategy, content optimization, audience development, and platform best practices
- Strong portfolio showcasing storytelling and high-quality branded or editorial video work
- Experience leading creative projects across concept development, production, and post-production
- Strong editorial judgment with expertise in story structure, pacing, visual storytelling, and post-production workflows
- Ability to direct creative partners and influence cross-functional teams without formal people management responsibilities
- Proficiency with Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator); familiarity with AI-powered workflows is a plus
- Collaborative, commercially minded, and energized by fast-paced, highly creative environments
- This role is based in New York City with a hybrid schedule (four days in office)
- collaborative
- commercially minded
- creative
- Adobe Creative Cloud
- Premiere Pro
- After Effects
