Overview As Global Experiential Marketing Specialist, you drive TikTok's B2B experiential programs and Tentpole moments to accelerate new client acquisition. You partner with cross-functional teams to plan, execute, and measure campaigns that educate brands about TikTok as a business platform. You scale repeatable formats (roadshows, tradeshows, webinars) while delivering a cohesive, distinctive TikTok experience. Your work shapes how the market sees TikTok's value for advertisers and businesses, blending creative execution with measurable business impact.
Responsibilities- Own defined workstreams within global tentpole programs from planning to measurement
- Coordinate cross-functional alignment with Global Event Lead and regional teams
- Manage day-to-day across Channels, Creative, Marketing, Product, Sales, Comms, Legal, and regional teams
- Flag risks early and propose practical solutions
- Lead select focused events end-to-end (strategy, planning, execution, results) with guidance
- Plan and deliver events to attract, educate, and convert new clients (tradeshows, roadshows, webinars, co-branded)
- Define target audiences and conversion goals with Sales, Strategy & Operations, and Marketing
- Build repeatable formats and toolkits for regional scalability
- Incorporate learnings from acquisition-focused events into larger moments
- Oversee event workstreams (programming, production, logistics, talent, attendee experience)
- Collaborate with Creative for a cohesive TikTok experience
- Manage budgets, timelines, agencies, vendors, and production partners
- Support relationships with executives, talent, and high-profile guests
- Improve processes, tools, and templates for consistent delivery
- Engage regional planning with local event and sales leads
- Contribute to a collaborative team culture
- Capture post-event insights and recommend improvements
Key requirements- 4+ years of events or program management experience on large-scale, multi-stakeholder global programs
- Experience delivering tentpole or flagship B2B events with budget, vendor, and on-site management
- Experience with new client acquisition or demand generation events and pipeline tracking
- Strong operational and organizational skills with multi-workstream management under tight deadlines
- Ability to connect event activity to business results and report clearly
- Excellent cross-functional communication and stakeholder management skills
- cross-functional collaboration
- stakeholder management
- strong communication
- event planning and execution
- budget and vendor management
- pipeline tracking and conversion goals
