Overview As Experiential Marketing Manager, you own the end-to-end delivery of TikTok's most complex global B2B tentpole moments, starting from demand building to post-event follow-up and measurement. You align cross-functional teams to deliver cohesive experiences that amplify TikTok's business narrative. You'll shape high-impact brand experiences across global events, driving sustainable audience engagement beyond the moment. This role offers visibility into a global events portfolio and an opportunity to influence how brands see TikTok as a business platform.
Responsibilities- Own the complete tentpole program from planning to post-event measurement
- Develop and align program plans across channels and teams
- Coordinate with Channels, Creative, Marketing, Product, Sales, Comms, Legal, Executives
- Ensure cohesive experience, content, and communications across the program
- Identify risks early and propose clear solutions
- Lead full event lifecycle including creative development, programming, production, logistics, and attendee experience
- Collaborate with Creative on a distinctive brand experience
- Manage relationships with executives, talent, and high-profile guests; handle complex logistics and negotiations
- Oversee budgets, timelines, agencies, vendors, and production partners to meet standards
- Oversee production for the broader events portfolio; manage budgets and cross-workstream coordination
- Build and improve processes, tools, and templates for consistent delivery
- Maintain strong relationships with agencies, vendors, and venue partners
- Align on standards and success measures with key program leads
Key requirements- Leadership experience in large-scale, multi-stakeholder global programs
- Proven ability to manage complex end-to-end programs including budget and vendor management
- Strong operational and organizational skills for concurrent workstreams and tight deadlines
- Good judgment and composure navigating organizational change
- Strategic capability to influence upstream program strategy
- Excellent cross-functional communication and stakeholder management skills
- strong leadership
- cross-functional collaboration
- excellent communication
- event management
- budgeting
- vendor/agency management
