Overview In this role you will drive cross-functional marketing campaigns to raise awareness, generate leads, and foster loyalty for Tyler's Appraisal & Tax vertical. You will work with SMEs to craft audience-focused messaging, manage multiple campaigns, and leverage marketing tech to optimize results. This position offers a chance to shape content and experiences that strengthen the brand and support new business growth. A strong project-management mindset and copywriting skills are essential to succeed.
Responsibilities- Develop and execute multi-faceted marketing campaigns across email, podcasts, blogs, social, web, webinars, and events
- Measure performance, identify trends, and apply insights to improve future campaigns
- Collaborate with subject matter experts to create relevant, audience-focused messaging
- Write effective, on-brand content in the Tyler voice to drive key messages
- Manage project timelines and resource usage to ensure timely delivery
- Work independently with manager oversight, collaborating with team and clients as needed
- Stay updated on industry best practices, trends, and marketing tools
- Utilize CoSchedule, Confluence, TyCAT, Marketo, Teams and other tools for planning and collaboration
Key requirements- Bachelor's degree in related field or equivalent experience
- At least 3 years of marketing experience
- Knowledge of marketing vehicles (email, direct mail, collateral, video, web, social)
- Experience managing multiple marketing projects and timelines
- Strong writing skills; knowledge of AP style
- Proficiency in Microsoft Office
- Understanding of graphic applications and digital media
- Positive attitude and willingness to go above and beyond
- Technology/software industry and public sector experience preferred
- Cross-functional collaboration
- Strong writing and editing
- Independent work ethic
- Marketo for email campaigns
- Google Analytics
- Power BI
