Overview In this role you will lead service marketing, commercialization, and change initiatives to boost adoption and value realization for global service offerings and digital capabilities. You'll collaborate across Service Operations, Commercial, Technical Services, Digital Solutions, and BI to shape go-to-market strategies, messaging, and adoption frameworks. You'll use analytics and stakeholder engagement to remove adoption barriers and drive sustained usage, reporting to leaders with clear, data-driven updates. This is a cross-functional, impact-oriented position in a mission-driven, collaborative culture at Alcon.
Compensation / Benefits- health, life, retirement
- paid time off
- robust benefits package
Responsibilities- Develop and execute global service marketing strategies aligned with commercialization priorities and growth objectives
- Create value propositions, messaging, and launch communications that drive awareness, engagement, and adoption
- Partner with cross-functional teams to support go-to-market readiness and sustained utilization of service capabilities
- Build adoption strategies and change management plans to improve readiness and behavioral change across teams and geographies
- Define and monitor adoption metrics (engagement, feature utilization, training effectiveness, adoption rates, satisfaction, value realization)
- Leverage analytics, customer feedback, market insights, and BI to identify trends, risks, opportunities, and improvement actions
- Develop executive dashboards, leadership updates, newsletters, and transformation messaging for alignment
- Conduct stakeholder analysis, change impact assessments, and readiness evaluations to address adoption barriers
- Create sales enablement materials, customer journey communications, launch toolkits, and feedback mechanisms to support service commercialization
Key requirements- Bachelor's Degree or equivalent experience
- 5 Years of Relevant Experience
- Fluent in English (reading, writing, speaking)
- Experience leading organizational change, adoption, or change enablement initiatives
- Proven ability to develop communication, stakeholder engagement, and adoption strategies for new technologies or services
- Experience creating value propositions, go-to-market strategies, and customer-facing messaging
- Ability to influence and align cross-functional teams including commercial, service, digital, technical, and leadership stakeholders
- Strong analytical skills with adoption metrics, dashboards, BI, customer feedback, and performance data
- Excellent executive communication, presentation, and storytelling skills
- Experience leading strategic initiatives, product or service launches, or enterprise-wide programs in matrixed organizations
- Knowledge of customer adoption, change management best practices, and methodologies
- Experience in healthcare, medical devices, life sciences, pharmaceutical, technology, or regulated industries
- relationship-driven
- collaborative
- strong communication and storytelling
- adoption analytics
- dashboards and business intelligence
- change management methodologies
