Overview You will shape high-performing paid social concepts for a fast-growing beauty brand in Los Angeles. You'll connect audience insights, platform trends and performance results to craft compelling creative for Meta and TikTok. Lead the creative roadmap, briefs, and production oversight, with hands-on editing when needed. Apply AI tools to speed ideation and asset creation. You'll monitor trends and optimize concepts to keep the pipeline relevant and impactful.
Responsibilities- Build a paid social creative roadmap for Meta and TikTok using data, audience behavior, and messaging insights
- Develop a steady stream of advertising ideas: video angles, hooks, copy concepts, layouts, and carousel structures aligned with platform best practices
- Prepare clear briefs for creators, designers, and editors outlining objectives, messaging direction, visuals, and technical requirements
- Produce light creative updates: refine footage, captions, copy, and rapid-test assets for campaigns
- Oversee the end-to-end movement of creative from concept to delivery, coordinating with freelancers to ensure on-time asset delivery for paid media
- Review performance data regularly to identify patterns, optimize concepts, and surface new tests
- Monitor beauty category trends, competitor activity, and content shifts to keep the pipeline relevant
- Apply AI-powered tools to speed ideation, draft scripts, refine messaging, and support efficient asset creation during development cycles
Key requirements- strong storytelling instincts
- test-and-learn mindset
- collaboration with cross-functional teams
- experience with paid social advertising (Meta, TikTok)
- ability to translate data into creative concepts
- experience with rapid asset creation and light editing
