Overview In Citi Wealth, you will lead the paid media strategy and execution, shaping how the brand shows up across channels. You'll own end-to-end media plans, align brand-building with client acquisition, and drive growth with data-driven activation. The role requires a challenger mindset, executive presence, and the ability to influence senior stakeholders and agency partners. This is a chance to redefine wealth marketing at scale and accelerate with AI-powered media execution.
Compensation / Benefits- hybrid working model (3 days in office)
- senior platform with strategic influence
- access to global marketing infrastructure
- competitive compensation and benefits
- performance-driven environment
- leadership development and career growth opportunities
Responsibilities- Set the strategic direction for Citi Wealth's paid media, crafting briefs that translate business goals into clear agency guidance and identify white space opportunities.
- Own the full paid media plan from budget pacing to in-flight optimization and post-campaign reporting, ensuring ambitious output quality.
- Integrate brand building with performance marketing under a cohesive paid media strategy to drive long-term and short-term outcomes.
- Lead first-party data activation, audience segmentation, and targeting to sharpen personalization and scale client acquisition.
- Apply expertise across paid search, programmatic display, video, social, and native formats to stay ahead of evolving platforms.
- Direct integrated agency partners with clear expectations and accountability for media ambition.
- Engage senior stakeholders to shape conditions for great media work and overcome blockers.
- Oversee legal and product reviews for media creative to ensure compliance without compromising impact.
Key requirements- 15+ years of paid media experience across digital, social, video, and search.
- Strong track record of building high-performing media functions.
- Hands-on experience with first-party data activation and audience segmentation.
- Deep understanding of the evolving paid media landscape including AI-powered execution.
- Executive presence with credibility to influence senior leaders and cross-functional teams.
- Ability to identify and act on white space opportunities with a challenger mindset.
- Bachelor's degree or equivalent university qualification.
- Executive presence
- Influence and alignment across a matrixed organization
- Challenger mindset
- Paid media strategy across multiple channels (search, display, video, social, native)
- First-party data activation and audience segmentation
- Data-driven optimization and reporting
