H
Not Specified Permanent

New York City, New York · USA job

Senior Art Director, Performance Innovation

HelloFresh

New York City, New York

Job description

Overview

As Senior Art Director, you shape performance-driven, platform-native creative across social channels and OTT. You lead visual direction while also designing and producing assets, collaborating with Copy, Video, Production and Creative Strategy. You translate Growth goals into compelling food, talent and set concepts that scale across Meta, TikTok and YouTube. You'll stay ahead of platform trends and drive high-impact outputs through a hands-on, player-coach approach.

Compensation / Benefits
  • competitive salary
  • 401k company match
  • generous parental leave (16 weeks)
  • comprehensive health plans from day one
  • 85% subscription discount
  • snacks and monthly catered lunches
Responsibilities
  • Concept, art direct and design platform-native paid social creative across Meta, TikTok, YouTube and OTT
  • Translate Growth strategy into visual direction including food styling, talent direction and creator partnerships
  • Collaborate with Copy to develop cohesive concepts communicating key messages
  • Provide on-set and post-production direction with videographers and editors
  • Partner with Creative Strategy and Growth to understand goals and iterate based on data
  • Review content performance and identify creative opportunities for future work
  • Maintain high creative standards across a fast-paced, high-volume pipeline
  • Advance AI-enabled creative workflows to accelerate exploration and scalable content creation
  • Stay ahead of platform behavior and emerging technology with new creative approaches
  • Manage multiple workstreams ensuring quality, timing and consistency
Key requirements
  • 5+ years' experience as an Art Director in a creative agency or design-led consumer brand
  • Strong portfolio focused on video production and paid social campaigns
  • Hands-on design ability and working knowledge of design software
  • Experience on set providing live feedback and directing talent
  • Ability to work on-site 4 days a week
  • Experience in DTC or food and beverage is a major plus
  • Proven experience as Art Director or in similar creative role in digital advertising or social media marketing
  • human-first collaboration
  • excellent communication
  • data-informed decision-making
  • video production and art direction
  • on-set styling and talent direction
  • design software proficiency

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