Overview As a Demand Generation Manager in Coupa's Integrated Marketing team, you'll fuel high-quality leads and build a scalable pipeline for new logo acquisition in North America. You'll run multi-channel demand gen programs and partner with Sales, Product Marketing, and Content teams to accelerate revenue. Your data-driven approach will measure, test, and optimize programs while nurturing prospects through the funnel. This role offers global impact in a collaborative, fast-paced environment with opportunities to shape growth in procurement technology.
Compensation / Benefits- Global Well-Being Perks (For All Employees Globally)
- Global Wellness Days
- Birthday Time-Off
- Volunteer Time-Off (VTO)
- Employee Assistance Program (EAP)
- Business Travel Protection (Zurich Travel Assist)
Responsibilities- Generate high-quality leads through multiple channels and align with sales development to convert into qualified pipeline
- Execute innovative demand gen programs across email, webinars/virtual events, content syndication, and third-party programs
- Measure program effectiveness using data analytics, track KPIs, and report to stakeholders
- Apply test-measure-learn to optimize campaigns and results
- Implement lead nurturing to move prospects from awareness to consideration to purchase
- Collaborate with Product Marketing, Content, and Customer Marketing to ensure successful execution of demand gen initiatives
Key requirements- 4+ years of B2B enterprise software growth marketing or demand generation experience
- Experience marketing to procurement or supply chain personas (highly preferred)
- Strong command of funnel metrics and lead-to-pipeline acceleration
- Proficiency with Salesforce and Marketo; BI tools (Tableau preferred); Sales Engagement tools (Outreach, ZoomInfo, LinkedIn Sales Navigator preferred)
- Self-motivated, resourceful, able to navigate ambiguity in a fast-paced environment
- Growth mindset and adaptability to evolving opportunities
- Excellent organizational skills to manage multiple priorities
- Self-motivated and resourceful
- Growth mindset
- Ability to navigate ambiguity
- Marketo
- Tableau
