Overview In this role you will lead end-to-end paid advertising campaigns for Microsoft's consumer brands. You'll act as the central organizer, coordinating cross-functional teams to deliver on-time, high-quality assets across multiple channels. You'll balance creative strategy with operational rigor, translating plans into executable timelines and milestones. This position offers impact through shaping large-scale campaigns that support product priorities and brand goals. You will partner with agencies and internal teams to drive measurable outcomes and learnings from each launch.
Responsibilities- Lead end-to-end campaign operations from kickoff to launch and wrap-up with clear ownership and milestones.
- Orchestrate cross-workstream delivery across video, display, social, creator, and more, ensuring cohesive production and timely launches.
- Develop and maintain detailed schedules, trackers, dashboards, and risk logs as a single source of truth.
- Run campaign rhythms and meetings, capture decisions, and drive actions to closure.
- Identify risks, dependencies, and blockers; provide recommendations to meet quality, timing, and budget requirements.
- Serve as day-to-day partner for creative, production, localization, and media agencies with clear ways of working.
- Coordinate asset readiness against the media plan, including specs, URLs, tracking, and disclosures.
- Collaborate with stakeholders to route creative reviews and reflect approved changes across assets and markets.
- QA/QC campaign materials and handoffs to ensure accuracy, brand consistency, accessibility, and specs.
- Lead activation readiness, including localization, asset sharing, usage rights, and toolkit creation.
- Manage documentation and asset organization in Microsoft systems; support onboarding and archives.
- Partner with analytics to connect creative delivery with measurement, optimization, and learnings.
Key requirements- Bachelor in Advertising, Marketing, Communications, or related field
- 4+ years in media, marketing, or advertising; 5+ years campaign management or related experience
- Experience with integrated or paid advertising across multiple channels and stakeholders
- Ability to lead cross-functional work, manage risks, and influence decisions without direct authority
- Strong written and verbal communication, meeting facilitation, and stakeholder management
- Experience with full paid campaign lifecycle and knowledge of video, display, social, localization, and advertising review processes
- Familiarity with Microsoft 365 tools and asset-management or workflow systems; openness to AI-assisted planning
- collaborative
- problem-solving
- clear communication
- campaign management
- cross-functional project leadership
- video, display, social, creator, custom media, audio, retail
