Overview As Senior Director of Brand & Advertising, you will design and drive Acumatica's global brand and advertising programs to accelerate growth. You will shape brand architecture, governance, and messaging while leading multi-channel campaigns across video, digital, print, events, and emerging channels. You'll balance consistency with market needs, leveraging AI and marketing tech to improve creative, insights, and efficiency. The role sits at the intersection of strategy and hands-on execution, partnering with senior leaders to elevate brand impact.
Compensation / Benefits- healthcare benefits (medical, dental, vision)
- 401(k) with company match
- flexible time off
- short-term/long-term disability
- basic life coverage
- stock and annual bonus eligibility
Responsibilities- Own global brand strategy and ensure alignment with business goals and growth ambitions
- Develop and steward brand architecture, corporate identity, and governance
- Lead naming initiatives across products, programs, campaigns, and events
- Drive brand awareness, consideration, differentiation across priority audiences and markets
- Develop annual and multi-year advertising strategy, including channel mix and success metrics
- Manage agency relationships and oversee strategy, planning, negotiations, and optimization
- Establish disciplined experimentation across audiences, channels, formats, and investment levels
- Lead the development of distinctive campaigns and brand experiences with cross-functional teams
- Define measurement framework linking investment to brand health and business outcomes
- Champion AI-enabled marketing workflows while upholding brand governance and IP safeguards
- Partner with Communications, Product Marketing, Sales, Operations, and Finance to align strategy and execution
- Lead and develop internal talent and external partners, maintaining high performance standards
- Communicate strategy and results to executive leadership
- Promote a culture of experimentation and data-driven decision making
Key requirements- 10+ years of progressive experience in brand marketing, advertising, or integrated marketing, preferably in B2B tech/SaaS
- Proven experience owning or significantly influencing corporate brand strategy, identity, and governance
- Experience building scalable brand architecture across products, markets, and geographies
- Strong strategic and creative judgment in evaluating brand concepts and customer experiences
- Experience leading integrated advertising programs across multiple channels
- Experience managing significant advertising budgets and optimizing investments
- Demonstrated experience leading external agencies across creative, media, research, and measurement
- Knowledge of modern MarTech/AdTech including CRM, marketing automation, analytics, and data platforms
- Demonstrated AI fluency with hands-on use of AI tools to improve workflows and outcomes
- Strong analytical skills with ability to translate data into executive-ready narratives
- Executive presence and ability to influence across functions
- Ability to operate in a fast-paced, entrepreneurial environment with evolving priorities
- Builder's mindset to create strategy, standards, processes, and operating models
- cross-functional collaboration
- strategic thinking
- leadership and people development
- brand strategy and governance
- advertising strategy and media planning
- creative development and brand storytelling
