Overview In this role you lead the paid media engine for LendingTree, owning strategy and execution across SEM, Paid Social, Programmatic, and Partner channels. You'll scale lead generation across multiple verticals while optimizing channel mix and performance. You'll build an in-house, high-performing team and drive cross-functional funnel improvements in a fast-paced, high-velocity environment. This is a strategic, impact-oriented role at a growth-focused company shaping how we acquire high-quality leads at scale.
Compensation / Benefits- Medical, dental, and vision insurance
- 401(k) matching
- wellness programs
- time-off policies
- hybrid work arrangement
- flexible work policy
Responsibilities- Own end-to-end paid acquisition strategy and execution across all biddable and partner channels
- Scale lead generation across multiple verticals balancing volume and downstream conversion
- Develop a portfolio-based approach to channel investment and capital allocation
- Grow and optimize key channels: SEM, Paid Social, Programmatic/Display, Affiliate/Partner
- Foster a high-velocity testing culture and rapid iteration
- Collaborate with cross-functional teams to improve funnel efficiency and prioritize impactful work
- Build and lead an in-house performance marketing team with no reliance on external agencies
Key requirements- 15+ years in performance marketing with a strong lead generation focus
- Experience managing large-scale paid media budgets
- Deep expertise across SEM, Paid Social, Programmatic, Affiliate/Partner ecosystems
- Proven ability to drive profitable growth at scale
- Strong analytical mindset for rapid, data-driven decisions
- Experience in marketplace businesses and financial services/high-consideration categories (plus)
- Hands-on operator with campaigns execution experience
- Track record of building and developing high-performing teams
- data-driven decision making
- leadership
- cross-functional collaboration
- SEM
- Paid Social
- Programmatic/Display
