Overview In this role you will act as a strategic advisor to leading brands, guiding innovative shopper marketing, promotional, and experiential campaigns. You will collaborate with clients, retailers, creative teams, and partners to drive engagement and measurable business results. You will leverage consumer insights and performance data to influence decisions and lead cross-functional teams. This is a client-focused leadership role that shapes Mosaic's impact in retail and CPG spaces.
Responsibilities- Act as a strategic partner to clients, identifying growth opportunities and showcasing Mosaic's capabilities
- Build and strengthen relationships across client marketing, sales, and corporate teams
- Lead discovery and market research to uncover needs and develop recommendations
- Define project goals, scope, timelines, budgets, and costs with clients
- Ensure compliance with legal and regulatory requirements through collaboration with counsel
- Contribute strategic thinking during brainstorming to develop innovative solutions
- Create project plans, define responsibilities, and maintain status updates
- Oversee development, design, and production of promotional materials for quality and alignment
- Monitor campaign execution from start to finish, ensuring on-time delivery
- Manage external partners and vendors to ensure successful program delivery
- Lead campaign recap discussions, sharing results and learnings with clients and internal teams
- Recommend and execute media, retail, and shopper marketing strategies to maximize engagement
- Lead cross-functional teams and coordinate priorities across retailer, manufacturer, and agency partners
Key requirements- Eight years agency experience in Shopper Marketing/retail and/or consumer packaged goods
- Proven experience in client service, business development and program management from concept to execution
- Experience with Target, Albertsons, Costco is a plus
- Strong leadership, presentation, and interpersonal skills
- Deep understanding of shopper marketing, activation planning, brand management, and post-promotional analysis
- Understanding of broker, manufacturer, retailer, and agency roles
- Ability to prioritize multiple demands and influence teams
- Strong analytical abilities and attention to detail
- Proficiency with Microsoft Office (PowerPoint, Excel, Word) and Adobe Acrobat; familiarity with Photoshop
- Prefer experience with Salesforce
- Bachelor's degree in advertising, marketing, or related field
- Self-motivated and proactive
- Strong leadership and management ability
- Excellent presentation and speaking skills
- PowerPoint
- Excel
- Word
