Overview In this role, you own the lifecycle strategy for a complex area, shaping cross-channel journeys to drive member outcomes like retention and LTV. You'll collaborate with Product, Growth, and Analytics to install data-driven, AI-enabled programs across email, push, in-app, and SMS. You'll lead experimentation, optimize segmentation with Data Science, and push lifecycle innovation through automation. This position offers a high-impact opportunity to scale personalized experiences and lift primacy across the business.
Compensation / Benefits- bonus
- equity package
- benefits
- hybrid work policy
- wellness stipend
- paid parental leave
Responsibilities- Own the lifecycle strategy for a high-impact area tied to member and business outcomes
- Design and evolve connected journeys across email, push, in-app, and SMS
- Develop segmentation and targeting strategies with Data Science for personalization
- Set the testing agenda, run rigorous experiments, translate findings into strategy
- Lead cross-functional decisions with Product, Growth, Creative, Data Science, Analytics
- Utilize AI tools and automation to advance automated, personalized journeys
- Own outcomes for primacy, retention, product attach, ARPAM, and LTV, elevating strategy and execution
Key requirements- 6-8+ years of lifecycle, integrated, or retention marketing experience with cross-functional programs
- Strong data fluency and experience with analytics/AI-enabled tools (Hex, Looker, Statsig)
- Experience incorporating AI and automation into day-to-day work
- Strong strategic judgment across journeys, segmentation, targeting, channel orchestration, and testing
- Ability to lead cross-functional conversations, influence senior partners, navigate ambiguity, and escalate when needed
- Deep member obsession and balance of member experience with business needs in high-stakes decisions
- Nice-to-have: hands-on experience with Braze, Iterable, or Klaviyo; end-to-end lifecycle domain ownership; automation- or agent-driven journeys
- cross-functional influence
- ambiguity navigation
- independence and accountability
- Hex
- Looker
- Statsig
