Overview In this role you will shape the future of LinkedIn's advertising products by translating advertiser needs and data signals into strategic product and go-to-market plans. You will collaborate with product, engineering, legal, sales, and marketing to strengthen data-driven audiences, improve campaign performance, and drive adoption of new data capabilities. You'll craft compelling narratives for advertisers and LinkedIn Marketing Partners, aligning data capabilities with cross-functional initiatives to deliver measurable value. This is a cross-functional, impact-focused role at scale in a fast-growing LMS business.
Compensation / Benefits- annual performance bonus
- stock
- benefits
- flexible work arrangements
Responsibilities- Voice of global advertisers: identify data, privacy, and integration requirements and monitor trends to guide product strategy and GTM priorities
- Develop positioning, messaging, and GTM plans to drive adoption of data capabilities, integrations, and solutions that improve signal quality and match rates
- Lead communications and change management related to regulatory shifts and LinkedIn terms affecting data use in marketing campaigns
- Partner cross-functionally to align product strategy, ensure launch readiness, and drive GTM execution
- Identify opportunities to connect data capabilities across LinkedIn for a more integrated B2B data and GTM engine
- Navigate ambiguity and evolving priorities while balancing strategy, alignment, and execution across complex initiatives
Key requirements- BA/BS Degree or equivalent experience
- 4+ years of experience in relevant B2B product, marketing, or business strategy roles
- 2+ years in product marketing in advertising, marketing technology, or related industry
- Cross-functional collaboration
- Stakeholder management
- Strategic storytelling
- AI-enabled tools and workflows in product marketing
- Data capabilities, signals, and measurement
- APIs, integrations, and data privacy/regulatory considerations
