Marketing Content Leader

In this role you will lead the content strategy and execution that fuels demand across the funnel. You'll shape how content blends thought leadership with conversion-focused assets to address customer needs and cut through a noisy market. Partner with product marketing, sales, and regional teams to ensure content aligns with priorities and drives measurable engagement. You will push AI-enabled content creation, scale formats, and mentor a small team to high impact. This is a chance to redefine content at Cisco and contribute to its AI-driven transformation.

• competitive compensation
• bonus potential
• medical/dental/vision insurance
• 401(k) with matching
• paid time off and holidays
• volunteer days

• Build and lead a team of 4-6 writers/editors; manage agency partners to improve AI fluency and output quality
• Architect demand-gen content strategies by synthesizing customer feedback, search and AI trends, and product messaging to map content to company priorities
• Set the pace on AI in content creation and establish repeatable, responsible practices
• Maintain high creative and editorial standards across all asset types and formats
• Develop marquee anchor assets (long-form reports, web pages, video scripts) for quality and strategic alignment
• Sharpen promotional content (email, social, paid) for brand voice and engagement
• Influence across the organization by prioritizing audience-first content while balancing business objectives
• Present strategy and results to senior leadership with clear insights and next steps
• Analyze performance using engagement metrics and manage workflows in Asana and Workfront

• 8-10 years in content strategy/content marketing
• Proven track record building full-funnel content strategies that drive demand
• Strong hands-on writing and editing across formats (long-form reports to promotional copy)

• stakeholder management
• influencing skills
• leadership and mentoring
• Asana
• Workfront
• AI-powered content workflows