Overview As a Product Manager on Plaid's Growth team, you own the self-serve onboarding funnel from first step to go-live and scale. You'll drive acquisition, reduce friction, and improve revenue efficiency for SMB and long-tail customers. You'll shape the upsell motion and enterprise features with cross-functional partners, guided by data and experiments. This role offers high visibility in GTM and Product leadership and a chance to move key growth metrics quickly while making an impact at scale.
Compensation / Benefits- equity
- medical benefits
- dental benefits
- vision benefits
- 401(k)
- additional compensation dependent on role
Responsibilities- Own and optimize the self-serve onboarding funnel end to end
- Drive scalable SMB and long-tail acquisition to activate customers
- Build the upsell/cross-sell motion for self-serve or GTM opportunities
- Streamline handoffs between self-serve and sales-assisted motions with GTM
- Use funnel analytics, segmentation, and experimentation to identify and prioritize bets
- Collaborate cross-functionally with Web, Engineering, Design, BI/DS, Marketing, and Sales to ship and measure impact
Key requirements- 5+ years of product management experience
- Experience with product-led growth (PLG) at a B2B or API-first company with top-of-funnel and activation improvements
- Strong analytical and funnel-optimization skills; data-driven decision making and BI/DS partnership
- Proven track record partnering with GTM teams (Sales, Partnerships, Marketing)
- Experience building acquisition motions for SMB and/or supporting key accounts at scale
- Excellent communication; ability to articulate tradeoffs to GTM, Engineering, and leadership
- clear communication
- cross-functional collaboration
- data-driven decision making
- funnel analytics
- A/B testing / experimentation
- product-led growth (PLG) at B2B or API-first companies
