Vice President, Media & Growth Analytics

In this role you will drive the global e commerce strategy and digital experiences for the brand, aligning with global launch calendars and omnichannel campaigns. You will shape consumer journeys across third party platforms, and retailer sites, partnering with Global Online Technology to enable innovative shopping experiences. You will lead data driven decisions, optimize online assortments and promotions, and work with cross functional teams to deliver a best in class digital consumer experience that supports brand equity and sales. This is a globally focused leadership role with a strong emphasis on collaboration, performance, and transforming the online customer journey.

• Drive the e commerce strategy across Online channels ( 3rd party platforms, PurePlays, )
• Align online initiatives with Brand's Global Launch and Marketing calendars
• Oversee day to day online ecommerce operations, metrics, and key performance drivers
• Collaborate with global affiliates to drive growth
• Identify and execute customer acquisition and retention opportunities via consumer behavior data
• Forecast sales goals and inventory allocation with Online Planning
• Manage partnerships with retailers and 3rd party sales drivers
• Create and maintain best in class online experiences across channels
• Ensure accurate product content, promotions, and objective adherence
• Report and share insights with stakeholders; manage online assortment, promotions, pricing, and product/content storytelling
• Synchronize with cross channel marketing planning; blend traditional sales with online
• Lead relationships with Global Marketing and Regions/Affiliates to craft locally relevant messages
• Partner with marketing categories to enhance product storytelling and relevance
• Coordinate with Production/Engineering and Fulfillment for ecommerce performance and customer satisfaction
• Oversee email marketing, acquisition campaigns, and segmentation
• Develop acquisition programs to drive awareness, engagement, and new customers
• Build a high performing, customer centric team and foster a one team culture
• Develop and maintain partnerships with online retailer accounts and co op sales practices

• 15+ years related experience
• Proven track record in running a Direct to Consumer global ecommerce business with YoY growth
• Experience in strategy, planning, budget and P&L, merchandising and marketing, vendor management
• Strong B2C online marketing, campaign development, customer acquisition and retention
• Advanced online customer analytics, detail oriented with follow through
• Insight driven decision making across site, social, and digital marketing
• Experience building an omnichannel brand vision and executing in online channels
• Proven leadership and team management in a high performing team
• Ability to operate as a senior strategist with executive stakeholders
• Big picture thinking in a dynamic, high growth environment
• Excellent written and verbal communication; ability to explain digital concepts to non digital audiences
• Creative, diplomatic, calm under pressure with strong interpersonal skills
• Willingness to travel
• Luxury goods sensibility

• leadership
• communication
• collaboration
• e commerce strategy
• omnichannel marketing
• data driven decision making