Overview In this global role, you drive strategy and execution for demand generation and partner marketing across AWS and its technology partners. You'll collaborate with product, field, brand, digital, and agencies to shape a unified demand, content, and campaign plan that accelerates acquisition and revenue. You'll tailor programs to regional partners and buyers, measure performance, and optimize for impact. With a focus on cross-functional leadership and partner ecosystems, you'll help define joint value propositions and steer programs that scale with a fast-growing cloud business.
Compensation / Benefits- health insurance (medical, dental, vision)
- RSUs and sign-on payments
- 401(k) matching
- paid time off and parental leave
- EAP and mental health support
- flexible benefits and work-life harmony
Responsibilities- Develop and implement strategic demand-generation and awareness plans across global partner ecosystems
- Collaborate with product, field, brand, digital, and agencies to define and execute global campaigns and content strategies
- Drive acquisition and engagement by nurturing prospects throughout the buyer journey and measuring performance to optimize revenue impact
- Partner with regional Geo-based teams to execute programs and ensure alignment with partner marketing guidelines
- Identify use-cases, personas, and industry verticals to craft joint value propositions for AWS technology partners
- Ideate, build, execute, and optimize programs delivering value to customers and partners, balancing strategic vision with tactical delivery
- Lead cross-functional coordination with partners, partner management, and marketing teams across time zones and languages
- Bring data-driven insights to improve demand generation programs and demonstrate impact to stakeholders
- Communicate effectively across technical and non-technical audiences to drive buy-in and adoption
Key requirements- 6+ years of experience in acquisition marketing or channel programs
- Experience building, executing, and scaling cross-functional marketing programs
- Experience running campaigns across multiple time zones and languages
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau for data manipulation and analysis
- Preferred: experience designing joint marketing plans with strategic alliance partners with a global footprint
- Preferred: ability to lead alignment across large cross-functional teams and agency partners
- Strategic thinking
- Strong communication and storytelling
- Detail-oriented and organized
- Data-driven demand generation
- Partner marketing and alliance marketing
- Marketing analytics and performance measurement
