Overview In this role you enhance marketing strategy and transformation for BCGs MSP practice, partnering with project teams to diagnose and shape large transformation programs. You will assess client capabilities, build data-driven insights, and support dashboards and visualization to improve marketing performance. You'll contribute to proposals, IP development, and client workshops, with occasional onsite staffing travel. You join a collaborative, global team focused on delivering measurable client impact through analytics and cross-functional work. This is a growth-focused opportunity to shape marketing outcomes for both B2B and B2C clients within a leading strategy firm.
Compensation / Benefits- base salary plus discretionary bonus
- retirement contribution
- health insurance
- dental and vision coverage
- paid parental leave
- paid time off
Responsibilities- Run diagnostics and design, monitor, and optimize large marketing transformation programs
- Assess client marketing capabilities and identify opportunities to improve marketing effectiveness
- Analyze marketing performance and translate data into actionable insights
- Develop marketing strategies, programs, and initiatives aligned with client objectives
- Support project proposals with observations, benchmarking, and fielding surveys
- Contribute to business development and maintain intellectual property for the Marketing topic
- Collaborate with case teams and clients, presenting results credibly and clearly
- Engage in knowledge development and tool/IP creation to advance the Marketing topic
- Travel to client sites as needed to understand requirements and implement solutions
Key requirements- Bachelor's Degree required; advanced degree preferred
- 3-5 years industry and/or 2-3+ years consulting experience
- Experience at a consulting firm or marketing agency preferred
- Strong analytical skills with Excel; experience in marketing analytics, customer data, digital marketing, CRM, or marketing technology is a plus
- Excellent verbal and written communication skills in English
- Strong business acumen and problem-solving abilities
- Flexible, proactive, curious, and able to work in ambiguous environments
- 30-50% travel expected on average
- Collaborative and team-oriented
- Strong communication and presentation skills
- Curious and creative mindset
- Excel proficiency
- Marketing analytics
- CRM platforms
