Overview In this role you will lead Poshmark's paid video strategy across TV, CTV/OTT, and YouTube, shaping a balanced mix of brand awareness and intent. You'll manage end-to-end campaign execution and partner with agencies to accelerate shopper and seller growth. The role combines hands-on campaign setup with cross-functional collaboration across brand, creative, data, and engineering. You'll test new opportunities, optimize performance, and build scalable playbooks to maximize efficiency and impact. This is a high-visibility, data-driven opportunity to influence growth for a leading social fashion marketplace.
Compensation / Benefits- Equity
- Bonus
- Benefits package
- Hybrid work
- Office in Redwood City
Responsibilities- Develop and execute integrated video media strategy across TV, CTV, and YouTube (with potential for OOH and partnerships)
- Own end-to-end campaign execution: planning, media buying, performance monitoring, and optimization
- Manage direct campaign execution (YouTube, programmatic) and agency partnerships for TV and premium CTV
- Collaborate with cross-functional partners across brand, creative, data, and engineering
- Design and run experiments to evaluate channel viability and opportunities, deriving actionable recommendations
- Identify high-leverage levers (audience, creative, buying) and build scalable playbooks for efficiency and scale
- Manage a dynamic budget across channels and time periods with KPI tracking and insights for stakeholders
- Negotiate rates, value adds, and make-goods with networks, platforms, and media partners
- Align media strategy with broader business objectives and quarterly priorities with growth, creative, data, and analytics teams
Key requirements- 5-8 years managing multi-million dollar awareness campaigns across TV, CTV/OTT, and YouTube
- Hands-on experience setting up and managing video/CTV campaigns in CM360, DV360, The Trade Desk
- Proven ability to manage multiple channels simultaneously with cross-measurement impact (lift studies, incrementality, MMM)
- Strong negotiation skills for favorable rates and placements
- Analytical fluency with large datasets, dashboards, and data-driven budget decisions
- Experimentation mindset with rigorous test design and objective result interpretation
- Comfort with ambiguity and ability to adapt focus between seller and shopper initiatives
- Excellent written and verbal communication for senior stakeholder presentations
- Strong knowledge of media and entertainment trends within the target audience
- negotiation
- analytical thinking
- cross-functional collaboration
- CM360
- DV360
- The Trade Desk
