Overview In this role you will plan and execute local dine-in campaigns that align with business goals, coordinating resources like product, creators, and KOLs to maximize engagement. You will own end-to-end marketing campaigns, from budgeting to post-analysis, translating insights into growth opportunities. Collaborate with creator operations, product, and merchant teams to amplify content distribution through platform campaigns and events. This role sits at the intersection of go-to-market, partnerships, and data-informed strategy to drive sustainable growth for local services.
Responsibilities- Plan and implement local service dine-in campaign strategies to meet business goals
- Manage end-to-end marketing campaigns including budgeting, goal setting, and resource allocation, plus post-campaign analysis
- Collaborate with creator operations, product, and merchant business development to leverage content distribution via platform campaigns/events
Key requirements- Bachelor's degree in business, marketing, or related field
- Experience running end-to-end campaigns tied to revenue, GMV, or sales
- Strong analytical skills with ability to translate data into actionable insights
- Excellent communication and presentation skills
- Ability to work independently and collaboratively in a fast-paced environment
- strong communication
- cross-functional collaboration
- analytical mindset
- data-driven analytics
- campaign planning and execution
- budgeting and resource allocation
