Overview In this role you will coordinate and execute bank marketing communications to strengthen brand image and support profit centers. You will work with cross-functional teams to manage campaigns, digital initiatives, and vendor relations while ensuring compliance. You'll monitor results, optimize activities, and provide branch marketing support in a fast-paced environment. This is an opportunity to shape marketing programs that drive customer engagement and bank growth.
Compensation / Benefits- Medical, Dental, Vision, and Life Insurance
- 401k retirement savings plan
- paid federal holidays
Responsibilities- Develop, plan, and implement advertising strategies and campaigns to enhance the bank's image
- Oversee production quality of marketing collateral (flyers, posters, promotional items)
- Generate marketing reports and lists for business units
- Coordinate with Ad/PR/Social Media agencies for production and execution
- Design and run direct email campaigns
- Assist in digital media strategy and execution
- Conduct marketing compliance reviews and documentation
- Manage creative agency relationships including deadlines and scope
- Handle promotional items and vendor management
- Coordinate and oversee event marketing to maximize exposure
- Update and track website content
- Report on marketing campaign results
- Recommend best practices for new banking campaigns
- Provide branch support and marketing customer service for branches
- Perform admin support for branches and departments
- Comply with bank policies and regulatory requirements; complete required training
- Assist Marketing Manager with miscellaneous tasks
Key requirements- Efficient with Google Analytics, Google Tag Manager, and Google AdWords
- Website content management using CMS tool
- Strong vendor management and negotiation skills
- Strong knowledge of social media platforms and UX
- Experience with marketing automation tools (Salesforce or HubSpot) preferred
- Knowledge of SEO/SEM
- Event marketing planning and execution
- Excellent customer service and organizational skills
- Strong verbal and written communication
- Bilingual in English and Korean
- Independent, organized, and able to work under pressure
- MS Office Suite proficiency and Adobe Creative Suite
- customer service
- organizational skills
- multitasking
- Google Analytics
- Google Tag Manager
- Google AdWords
