Overview In this role, you will lead the Integrated Content Marketing Team to transform complex legal concepts into market-ready thought leadership and campaign assets. You'll blend hands-on content creation with editorial oversight and team leadership to advance the firm's brand and business goals. You will drive editorial strategy, quality control, and cross-functional collaboration to deliver high-quality content at scale. This position offers the chance to shape thought leadership and practice positioning in a dynamic professional services environment.
Compensation / Benefits- medical benefits
- health savings account
- dental coverage
- vision coverage
- pre-tax commuting benefits
- paid time off and holidays
Responsibilities- Conduct advanced SME interviews with senior partners to distill complex concepts into compelling narratives
- Draft and refine core go-to-market materials (practice capabilities decks, global service line overviews)
- Write long-form thought leadership and analysis for major marketing campaigns
- Package drafts into outlines for distribution and email assets by the Messaging team
- Perform deep competitor and topic research to target client needs and whitespace opportunities
- Review and edit external contract writers to align with the firm's voice
- Provide editorial feedback on content drafted by Copy Editors to elevate quality
- Collaborate with the AD to refine editorial workflows from ideation to final drafting
- Supervise and mentor direct reports; manage staffing, time, and adherence to policies
- Support business professional development and participate in hiring, performance appraisals, and lifecycle events
Key requirements- 5+ years' experience in marketing or business development, preferably with integrated content function
- Prior professional services or B2B marketing experience
- Proven ability to write for evolving search landscape (e.g., AEO, GEO)
- Experience with Digital Asset Management and emerging technologies that boost content output
- Proficiency in Microsoft Office, iManage, and other firm applications
- Willingness to travel and work extended hours, including weekends
- excellent attention to detail
- strong communication and interpersonal skills
- team-oriented with collaborative spirit
- Content strategy and editorial oversight
- Long-form content development for thought leadership
- SEO and topic/keyword research (AEO/GEO)
