Overview As Head of Social Content, you will lead the development of social content across Anthropologie Group brands, shaping fashion-driven, culturally resonant storytelling that engages audiences. You will collaborate with Creative, Merchandising, Marketing and Brand teams to ideate, concept, and evolve content strategies in real time. You will build and guide a fast-moving social content engine, oversee shoots, creator partnerships, and multi-channel delivery. This role is based in Philadelphia, with in-office presence 3 days a week, and offers the chance to influence brand relevance in a dynamic cultural landscape.
Compensation / Benefits- medical
- dental
- vision
- PTO
- generous employee discounts
- retirement savings
Responsibilities- Lead social content development across Anthropologie Group brands ensuring alignment with brand vision and audience behavior
- Concept and develop innovative, social-first content ideas and recurring franchises
- Translate trends, fashion, creators, and internet culture into timely content opportunities
- Oversee ideation, planning, and execution for social shoots including storyboarding and direction
- Collaborate with Creative teams to balance fashion, lifestyle, and cultural storytelling across channels
- Build a fast-moving social content engine capable of reacting to culture and scaling ideas
- Foster a test-and-learn environment encouraging experimentation and risk-taking
- Oversee creator casting and partnership strategy across campaigns and brand storytelling
- Negotiate creator partnerships, usage rights, and deliverables
- Lead cross-functional collaboration with Marketing, Creative, Merchandising, Digital, and Ops to align storytelling with business initiatives
- Present concepts, opportunities, and insights to leadership and executives
Key requirements- 6-8+ years in social media, content creation, fashion, editorial, or digital storytelling
- Strong eye for fashion, lo-fi videography, storytelling, and visual aesthetics
- Ability to concept big ideas, storyboard, direct shoots, and realise socially native content
- Deep understanding of Instagram, TikTok, Pinterest, YouTube and evolving platform behaviors
- Passion for internet culture, trends, creators, and reactive storytelling
- Experience leading creator casting, influencer partnerships, talent negotiations, and external creative relationships
- Strong leadership and collaboration skills with ability to move ideas forward quickly
- Entrepreneurial mindset with focus on testing, learning, and building audiences
- Highly organized with multi-project, timeline, budget, and production workflow management
- collaboration
- creative leadership
- adaptability
- platform-native content development
- storyboarding
- creative direction
