Overview As Associate Creative Director, Strategy, you will lead format-agnostic campaign creative for MGM Resorts, shaping new platforms and activations. You drive year-one creative development across activations, platforms, and experiential moments, coordinating with cross-functional partners. You will lead pilots and innovation efforts, delivering breakthrough launches across design, content, and experiential channels. You design customer-first attendee journeys and guide external partners to bring concepts to life. This role combines strategic vision with hands-on leadership in a premier entertainment portfolio.
Compensation / Benefits- comprehensive wellness programs
- exclusive discounts across hospitality, dining, retail, entertainment, travel and partnerships
- complimentary parking
- competitive health, wellness, and income protection benefits
- professional growth and leadership programs
- strategic networking and community engagement initiatives
Responsibilities- Lead format-agnostic campaign creative concepting across formats
- Own year-one activation and platform development from concept to initial identity
- Direct new-business and pilot programs including experimental formats and tech integrations
- Concept and lead high-profile launches and limited-time campaigns
- Design the consumer journey for new activations from arrival to post-event engagement
- Collaborate across Brand Partnerships, Sponsorship Marketing, Entertainment, Production and external agencies
- Provide direction and quality control to designers in a matrixed setup
Key requirements- 7+ years of progressive experience in concepting and executing high-impact live events, activations, and brand sponsorships
- Premier portfolio of large-scale, end-to-end consumer experiences
- Proven track record directing sports or entertainment sponsorship campaigns
- Ability to craft cohesive creative platforms across physical, digital, and social channels
- Strong communicator capable of articulating visions to leadership and external partners
- Expert-level mastery of Adobe Creative Suite
- Familiarity with spatial and 3D layout tools
- Fluency in leveraging generative AI platforms to optimize workflow and elevate production
- visionary and strategic thinking
- strong communication and presentation
- cross-functional collaboration
- Adobe Creative Suite
- spatial and 3D layout tools
- generative AI platforms
