Overview In this role you drive the Heavy Rental Fleet strategy and execution, shaping value for customers and returns for stakeholders. You lead customer service excellence, fleet asset management, and fleet maintenance, while aligning with the company's Vision, Mission and Values. You collaborate across dealer networks and internal teams to deliver measurable business results and cultivate a high-performance culture. This is a mission-driven leadership position with a focus on growth, safety, and cross-functional coordination.
Responsibilities- Hires, develops and evaluates teams to deliver Legendary Customer Service (LCS)
- Model and reinforce Values Based Leadership (VBL) to align with Vision, Values, and Mission
- Understand customer needs in Heavy Rental and build value for customers and stakeholders
- Lead Heavy Rental Fleet operational processes in customer service, asset management, and maintenance
- Maintain and grow relationships across Sales, Product Support, Services, and dealer networks (Texas First Rentals, SITECH, Caterpillar dealers)
- Hires, trains and manages HR to exceed customer service, revenue, and ROI targets
- Ensure safety and compliance with policies and standards
- Perform other duties as required
Key requirements- Strong rental fleet asset management knowledge
- Cross-functional dealership operations experience (Sales, Product Support, Services)
- Knowledge of strategic planning, resource allocation and leadership
- Critical thinking to evaluate solutions and problems
- Excellent oral and written communication and presentation skills
- Interpersonal and customer service excellence
- Strong data analytical skills
- Advanced computer skills (Excel, Word, PowerPoint, Salesforce, Microsoft Dynamics)
- Leadership
- Cross-functional collaboration
- Communication
- Excel
- Word
- PowerPoint
