Job Description Job Description The Social Media Manager & Content Creator will lead the day-to-day management of RYSE's social platforms while creating engaging, trend-driven content that strengthens brand awareness and grows our community. This role blends social strategy, platform management, and hands-on content creation.
Key responsibilities:
- Develop and manage the monthly social media content calendar.
- Create, film, edit, and publish platform-native content for Instagram, TikTok, YouTube Shorts, Facebook, and emerging channels.
- Write compelling captions and social copy that reflect the RYSE brand voice.
- Capture content at product launches, events, retail activations, athlete shoots, and behind-the-scenes moments.
- Manage the OnBrand platform, including coordinating sampling events, reviewing ambassador activity, tracking campaign performance, and ensuring brand guidelines and deliverables are met.
- Identify trends, cultural moments, and reactive content opportunities.
- Manage daily posting, scheduling, tagging, and quality control.
- Monitor comments, messages, and brand mentions while engaging with the community.
- Collaborate with athletes, influencers, and internal creative teams to produce content.
- Support product launches and campaigns with platform-specific social strategies.
- Track performance and deliver regular reporting on reach, engagement, follower growth, and content effectiveness.
- Use performance insights to optimize future content and platform strategy.
- Maintain an organized library of social content and creative assets.
- Stay current on platform updates, best practices, and competitor activity.
Ideal qualifications:
- 3-5 years of experience in social media management and content creation.
- Strong understanding of Instagram, TikTok, YouTube, and emerging social trends.
- Experience filming and editing short-form video using tools such as CapCut or Adobe Premiere Pro.
- Strong copywriting, storytelling, and visual-content skills.
- Comfortable appearing on camera.
- Highly organized and able to manage multiple deadlines in a fast-paced environment.
- Experience in sports nutrition, fitness, wellness, beverage, or consumer brands is preferred.
- Portfolio or examples of social content required.
