Description Summary: The marketing analyst II supports the mission of CHRISTUS Health by providing the necessary information to optimize marketing campaigns and initiatives that enable targeted growth of service lines and Ministries. The marketing analyst II is a dynamic, data-driven individual with a strong blend of story-telling and technical expertise. The analyst has a strong digital marketing skillset and deep knowledge of marketing technologies, like CRM, web analytics, search engine marketing, display advertising, and call analytics. Responsibilities: Responsible for generating actionable insights through analytics to benefit integrated marketing campaigns at CHRISTUS Health Summarizes key insights into concise, succinct communication with concrete numerical justification and presents findings to system and Ministry stakeholders Provides actionable insights for marketing campaigns, email initiatives, website optimization, and CRM tactics Maintains database of CHRISTUS facilities and employed providers for local listings in Google, Facebook, and other consumer-facing search providers Conducts analysis of online reputation management and facilitates online review processes and opportunities Trains call analytic machine learning algorithms in identifying successful patient referrals and communicating that information to marketing data systems Implements standardized tracking parameters and coordinate tracking request process, providing quality assurance that required, accurate data is being ingested in source platforms Plans and executes analyses of marketing and business data, communicates insights to various stakeholders, and works with marketing staff to implement insights Partners with team members and Ministry stakeholders to understand marketing initiatives and goals in order to develop robust analysis and actionable insights to drive results across all channels Maintains marketing data sources for accuracy as a source of truth Interface internal and external call centers to ensure accuracy and consistency in revenue tracking for online and offline marketing and business development initiatives Interprets results of marketing programs from first contact with customer through conversion funnel, creating and presenting materials that translate complex data analysis into easy-to-understand stories with persuasive recommendations for all levels of management Gather data from multiple marketing and operational sources and make informed recommendations and decisions Work directly with agencies and partners to ensure online digital campaigns accurately track goals and events concordant with CHRISTUS Health business goals Requirements: Education/Skills Bachelor's degree in mathematics, statistics, marketing, business, or related field Knowledge of Google AdWords, Facebook Ads, and other marketing advertising platforms Demonstrated ability to solve problems and generate insights Strong writing, presentation, and project management skills Exceptional attention to detail and scientific calculations Superior knowledge of Microsoft Excel Knowledge of data visualization tools like Google Data Studio, Microsoft Power BI, or Tableau Proficiency with PowerPoint, Word, Outlook Experience Minimum three years of Google Analytic experience Minimum three years of Google Tag Manager experience Experience working with call centers and call analytics Experience with CRM platforms like Mercury/Healthgrades and Microsoft Dynamics 365 Licenses, Registrations, or Certifications None Work Schedule: 5 Days - 8 Hours Work Type: Full Time
